The ASTF Team

cute, unique and packed with love

Sister site of And so to Wed, we share bespoke and handmade baby items. From clothes to toys, nursery decor to new baby gifts, we have it all. And the best bit is that each of our suppliers hand make their items meaning you get a one-off, truly bespoke creation, just like your little one!

We also have our fabulous Blog packed full of parenting tips, ideas, support and hilariousness. Enjoy!


Founder & Editor In Chief - Louise Daniel

I founded And so to Wed in August 2014, since growing the business and having my son, I  then launched And so to Family in August 2016. I have a real passion for anything handmade, pretty and a little bit different. I wanted to bring all of these things together, showcasing small UK based suppliers who create fabulous items for babies and children.

Based on my own experience, I found having a child a total shock to the system and still feel like I'm constantly learning how to do this thing called parenting. I therefore wanted to also use And so to Family as a space to share parenting tips and funny stories so that we can feel like we're in it together! 

I hope you love And so to Family as much as I do, please send us your thoughts, ideas and stories, we'd love to hear from you!

Managing Editor & Marketing Manager - Laura Billingham

Hi I’m Laura! I’m extremely lucky to be working within such a beautiful and creative company. I’m a lover of anything shiny, sparkly and unique so I love looking out for new and upcoming small businesses who can join us here at ASTF.

I spend most of my time trying to work out how my new baby boy works (don’t think I’ll ever have that one sussed) and the rest of my time is spent searching for handmade loveliness (much, much easier and quieter too).

Most of my work is done behind the scenes. I tend to hide away and drink far too many cups of tea (secretly polishing off a chocolate digestive or two when nobody is watching) whilst tackling admin work, dealing with our lovely suppliers and researching the latest trends in childs fashion, decor and toys.

It’s pretty, it’s perfect and I love it.